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Broadcasting And Programing
Part one of term paper
Steiner's Model
Steiner's model on programming preferences and broadcasting choices tries to
show how stations come to the conclusion of what programming to show. This model
goes on the assumption that broadcasters will go after the largest audience
possible.
Going on the information given about this hypothetical situation, we can predict
wh ...
Part two of term paper ... first and sitcoms and their second choice.
This model says that the audience will watch their first choice first and then
the second choice, but only is their first choice is not available.
Let's say that the Federal Communications Commission licenses station A in their
market. Looking at the viewer preferences, station A would start to broadcast
soaps. By show soaps, it would capture a market of 2600 viewers. All viewers
would watch because soaps is their first choice or it is their second ch ...
Word count: 1857 | Approximate pages: 7
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