Part one of term paper
We are constantly surrounded by advertising. From bus stop benches to televsion commericals. Everywhere we lookd something is being advertised. Two of the best ways to advertise are radio and television. These two mediums affect virtually everyone. Most of us listen to the radio or watch televison at some point each day. Because of thi ...

Part two of term paper
... goes to the market, he will reach for the Charmin. Before deciding which medium youshould advertise in, there are some questions you should ask yourself. The potenetial advertiser should know who they are, what they are selling and to whom they are selling it. When you advertise you should have a realistic profile of your customers. By defining yout target audience, you will be able to aim your advertisments at them. Therefore, a business should take the time to do some research and plan ...