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What Are The History, Laws, Profitability, And Responsibilities To The Consumer Of Advertising Hard Liquor On TV In The United States?
Part one of term paper
What Are The History, Laws, Profitability, and Responsibilities To The Consumer
Of Advertising Hard Liquor on TV In The United States?
INTRODUCTION
Purpose
The goal of this report is to inform the reader of the recent events that
prompted hard liquor advertising on TV. In addition, the laws associated with
advertising across this media, as w ...
Part two of term paper
... from information found on the World
Wide Web. Some information was gained through newspaper articles obtained by
using the InfoTrac system in the Ruth Scarborough Library on the Shepherd
College Campus. Refer to the bibliography for specific information references.
History
Research by the Distilled Spirits Council of the United States (DISCUS) found
that 30 to 50 percent of Americans think that distilled spirits are being
advertised on TV. Since Prohibition the hard liquor industry volun ...
Word count: 2521 | Approximate pages: 10
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