Part one of term paper
It began in the early 1940's and to this day still is in many of our lives, even more so then before. It's the TV that I'm referring to. The TV started only as only musicals on it,. But eventually proceeded up to today's oriented world, with movies, sports, and violence. Today more than 98% of all households have a TV. Over 75,000,000 of ...

Part two of term paper
... costly, but in reality TV is one of the most cost-efficient media there is. Not only is cost an advantage of TV commercials, so are TV's impact credibility, selectivity, and flexibility. Television is powerful in may ways, mostly by having the ability to combine all major medial into one media called commercials. TV commercials are like direct mail because it comes directly to the consumer in his or her house. It is like the radio because TV has to have sound to make it powerful impact. It is ...