Part one of term paper
Fr. Kavanaugh was on the mark when describing the effects of advertising on society. Our moral values are being degraded by the bombardment of impropriety by the media. Adler would be quick in pointing out the reason why these messages have such a negative effect on people. There are two main tactics advertisers use to sell their product: ...

Part two of term paper
... or not the product can truly live up to its claims. The relation between a product and the achievement of a good is an objective truth, though the goodness of said product may not be. The statement that Product X will make you more popular, solve your problems, or let you lead a happy life (statements usually implied in these advertisements) are generally not true. When advertisers make these statements, therefore, they are directly misleading the public. The other tactic used, however, i ...