Part one of term paper
There have been many criteria over the past few centuries that measured one's political clout and influence: divine right, property, money, and acquaintances. In the twentieth century, particularly the past two decades, the political power to influence others resides in information: the more information you have and the more you know how to ...

Part two of term paper
... makes the media a powerful weapon as politicians use it to effect voters political choices through advertising, change popular opinion on issues of state, and debasing political campaigns through smear tactics. "You can make a candidate someone they aren't. You can protect them from someone they are, or make them more of what they are".-Senator Norm Atkins(1) "An election is like a one day sale…the product (candidate) in a sale (campaign) is only available a few hours ...