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Broadcasting, Programming, And The Audience
Part one of term paper
Steiner's Model
Steiner's model on programming preferences and broadcasting choices
tries to show how stations come to the conclusion of what programming to show.
This model goes on the assumption that broadcasters will go after the largest
audience possible.
Going on the information given about this hypothetical situation, we can
pr ...
Part two of term paper ... likes soaps first and sitcoms and their
second choice.
This model says that the audience will watch their first choice first
and then the second choice, but only is their first choice is not available.
Let's say that the Federal Communications Commission licenses station A
in their market. Looking at the viewer preferences, station A would start to
broadcast soaps. By show soaps, it would capture a market of 2600 viewers. All
viewers would watch because soaps is their first ch ...
Word count: 1856 | Approximate pages: 7
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