Part one of term paper
Introduction has been the theme of much 20th Century American Advertising. It seems like all we see these days are advertisements which use the human body and sexuality to sell all kinds of products from food and cars to colognes and exercise equipment. It is virtually impossible to tune into any type of media they days and not encounter s ...

Part two of term paper
... an ad for Robert Lee Morris Watches, placed in Harper's Bazzar, which uses the concept of "sex" to sell it's watches. For a copy of the ad please refer to the end of this report. We will be applying the basic Principles of Advertising to help use critique this ad. Objectives and Mission The objectives of any company using the concept of using "Sex" in it's advertising campaigns are clear. The company wants to appeal to the conscious level of the target market to sell it's product. The c ...