Part one of term paper
MAD Magazine is a counter culture publication that was founded in the 1960's by William M. Gaines. The magazine satirizes everything from popular television and entertainment, to important political issues and government leaders. Despite the fact that MAD contains no advertisements, it has flourished for more than three decades and is still w ...

Part two of term paper
... factors that could explain MAD's success. The first factor that has made Mad's survival over the years possible is it's foundations. Its creation was during the sixties, when counter culture was at its peak, a time when rebelling against "the system" and not "selling out" were the ideals of popular culture. The fact that the magazine held within its covers no advertisements catered to the ideal of not selling out, which drew a faithful audience. The second factor is tradition. As is true with ...