Part one of term paper
In order for advertisements to succesfully portray a product, they must be directed to the appropriate intended audience. Magazines, in general, are usually geared towards a specific audience with distinct interests. Therefore, the `ads' need to be carefully designed to attract the attentions of the magazine reader. This very concept is w ...

Part two of term paper
... purposes. The second ad is from PC World, which is of a much more technical nature than its previous counterpart. The product in this ad is `Microsoft Project for Windows 95', a software used for businesses and project development teams. The `Monster Truck Madness' ad encaptivates the casual browser with its bright yellow background with a large purple type set across the top of the page accompanied by the words: `Size Matters". This leads the reader to ponder the meaning of this rather un ...