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Hidden Persuaders In Advertising

Part one of term paper
Why do we drink a certain kind of milk, use a certain kind of shampoo or buy a certain washing machine. Do we really have a choice in these decision or are we compelled to make them by some hidden force. When you look at all the brands of milk powder available today the fingers in your hand wouldn't be enough to count them. We have to make ...

Part two of term paper
... and that we should buy their product. To achieve this purpose the produces use Advertising. Advertising was needed only when several manufactures started manufacturing the same product or when a manufacturer produces something that is not essential for a person. At the beginning advertisements gave the plus points of a product and showed how it can help a person in everyday life. This was good because the people got to know what they could buy to make life easier. At this time what advertis ...

Word count: 763 | Approximate pages: 3

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