Part one of term paper
Advertising is used to promote goods, services, images, and anything else that advertisers want to publicize. It is becoming a major part of mass media. At times we may view it positively, at other times we may just skip or ignore it. In order to attract audience, advertisers use various techniques on their advertisement to make people aware ...

Part two of term paper
... advertisement because it made me feel impressed and interested about the context of the ad. The particular techniques used in the picture made feel impressed and intended to interest in the financial services of Bank of America. This is an ad about some financial services that are offer by Bank of America. The picture and text on this ad is simple and colorless. The picture shows a kid drive a toy car toward to an unknown road. He is too young to choose the right road of his next step. He ...