Part one of term paper
The Internet is becoming more popular and more widely used, and the Market for internet access is growing rapidly. To stay competitive in this fast-moving industry, America Online has announced that they will switch their price plan for internet access.to a flat-fee rate of $19.95 per month. After the changed in price (de ...

Part two of term paper
... hours of internet access. One of the many reasons is that it could help the service against Internet competitors, by doing this "Keith Benjamin says there may be some short-term negative impact on margins." Negative impact on margins means that there will be decrease in earnings. Another reason for this pricing move is part of a broader effort to add new features to the service and make it more compelling than rivals. Since America Online's price is lower people will tend to use America Onl ...