Part one of term paper
In the 1960's, the use of main frame computers became widespread in many companies. To access vast amounts of stored information, these companies started to use computer programs like COBOL and FORTRAN. Data accessibility and data sharing soon became an important feature because of the large amount of information recquired by different depa ...

Part two of term paper
... was introduced. This would prove to be very influential towards future designs of computer systems and the methods they will use in manipulating data. In 1966, Philip Kotler had the first description of how managers could benefit from the powerful capabilities of the electronic computer as a management tool. In 1969, Berson developed a marketing information system for marketing research. In 1970, the Montgomery urban model was developed stressing the quantitative aspect of management by highl ...