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Book Review Of Business Policy And Strategy: An Action Guide
Part one of term paper
Submitted in partial fulfillment of B.S. in Business Administration
Century University, New Mexico
Grade = 95% {A}
Business Policy and Strategy: An Action Guide, by Robert Murdick, R.
Carl Moor and Richard H. Eckhouse, attempts to tie together the broad policies
and interrelationships that exist among the many functional areas which
...
Part two of term paper ... provide as complete a picture as possible of strategy
in business.
The authors have divided the text into 15 chapters with no further
subdivisions. It is possible, however, to group the chapters into specific areas
of study. For example, the first chapter, "Business Failure -- Business
Success," examines why businesses fail, and provides the reason for continuing
with the remainder of the text. The next two chapters focus on the "field of
action," including the business environment and th ...
Word count: 4406 | Approximate pages: 17
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