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Management's Achievement Claims Perspective
Part one of term paper
It is to no one's surprise that Coca-Cola is one of the world's largest
companies. Fourteen years ago, Coca-Cola began building credibility to its
investors by never over-promising, just consistently hitting long-term growth
targets. In Great Britain, Coca-Cola surpassed two leading teas of consumption
per capita. People said it would not ...
Part two of term paper ... people make Coke a more frequent choice
for those 64 ounces.
The part of this Annual Report that I personally wanted to attack was
the lack of sales in Canada and Coca-Cola's goals in improving them. Being
native of Canada and a big Coke fan, I know that Coke has struggled in my
homeland for several years. M. Douglas Ivester answered my concern by stating
that Coke allowed the retail prices of their products to out pace their value in
the eyes of our consumers. Since 1994-1995, Canada's ...
Word count: 642 | Approximate pages: 3
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