Enter Topic
Operating Strategy
Part one of term paper
Apollo Hospitals, India
Considering the elements of a strategic service vision, the following are the
factors applicable to the Apollo Hospitals of India. The service vision
framework are according to an exhibit from "Lessons in the Service Sector" by
James L. Heskett, Harvard Business Review, March/April 1987, p. 120.
1. Target Market segm ...
Part two of term paper
... with health insurance (108 million in 1994 ). Half of the middle class
able to pay for private health care.
· Current Market Status : Most hospitals are state run at very low cost, low
tech, and low quality. Private medical facilities are available - highly
specialized, charging market rate (not latest technology but provides privacy
and intimacy). Treatment of a complex ailment in a private institution is more
time consuming and expensive.
· Economic liberalization : domestic ...
Word count: 1068 | Approximate pages: 4
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