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Make-Up Art Cosmetics
Part one of term paper
, also known as M.A.C. cosmetics is a highly unique
corporation. Its founders and business strategies are rather simple yet
extremely effective in contributing to the companies success. The company does
not use any fancy business schemes and it is truly concerned with its consumers.
In the beginning, the company struggled to get started, bu ...
Part two of term paper ... or trendy and even for males or females. Sales for M.A.C. are
growing rapidly. From 1985 ($600 000) to 1989 ($3 million), sales were steady.
Then in 1990 the money really started to pour in, hitting $8.5 million then $18
million in1991. Last years sales (1996) were $70 million and now this years'
estimations are a substantial $160 million. There are currently 108 locations
between Canada, the U.S., and Europe, with extreme success in London, England.
Although the company could easily expand to ...
Word count: 1421 | Approximate pages: 6
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