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Marketing Research On The Auto Industry
Part one of term paper
1. Marketing research
(1.1) Market
* Size of the market
The size of the market is large - the whole car industry (world-wide) with
multi-billion pound worth of value. Below are some of the car manufacturers
today:
Acura | Alfa Romeo | American Motors | Audi | British Marques | BMW |
Bricklin | Bugatti | Buick | Cadillac | Chevrolet | Chrys ...
Part two of term paper
... | Plymouth | Pontiac | Porsche | Renault |
Rover | Saab | Saturn | Skoda | Studebaker | Subaru | Sunbeam | Suzuki |
TVR | Toyota | Trabant | Triumph | Tucker | Vauxhall | Vector | Volkswagen |
Volvo
* Market structure
The type of marketing in which we are concerned with can be categorised as
industrial marketing. This means that we are making specialised products
that are sold to car companies and manufacturers rather than the general
public. The obvious reason for this is that the product is ass ...
Word count: 1261 | Approximate pages: 5
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