Part one of term paper
I. SUMMARY Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels in the United States. After some researches and discussions, Tyler Pet Foods(TPF) decided to enter into the household dog food market in the Boston, Massachusetts, metropolitan area. TPF hired a consulting firm to help it promote and distribute its produ ...

Part two of term paper
... U.S. population, and 1.5% of the dog population. The dog food industry has been growing rapidly because of owners desire for companionship or need for protection. Dog owners are generally price sensitive, yet they spend more than 120 million annually for veterinary fees and medications for dogs. Approximately 65% of all dog food sales are made in supermarkets, which provide 25% gross profit margin to the retailer. Typically, all pet foods are located in one area of the store, separate from huma ...