Part one of term paper
The dominance that IBM enjoyed over the computer industry from the mid-1950's to the mid-1970's was not achieved primarily through superior technology, but through superior marketing and customer service. IBM realized that customer were interested in solutions to problems rather that the technical merits of a machine. With this in mind, IB ...

Part two of term paper
... to fit into standard elevators. By contrast, the first UNIVAC computer spent the first several months of its life in the Philadelphia plant in which it was built because it could not be moved to the Census Bureau. However, it was IBM's background as a supplier of integrated data-processing systems that gave it a unique advantage over its competitors. As Frank Cary, a future president of IBM put it shortly after the release of System/360, "We don't sell a product…we sell solutions to prob ...