Part one of term paper
It all began with black and white in 1951. Today, nearly 45 years later, the mail order business of Lillian Vernon has swept the mail order market and maintained a financial foothold where others could not. Lillian Hochberg (now known as Lillian Vernon) started her business at her Lillian's motivation was to supplement her husband's then $1 ...

Part two of term paper
... moaker in the Chelsea district of New York, manufactured the two items for around $3 dollars. The purse and belt came in black, tan, or red and sold for $7 dollars.(Youman, N, 1989, pg 26) After 6 weeks of advertising Lillian had received over $16 thousand dollars in mail orders. Her belt and purse were such a hit, she immediately increased her inventory to inexpensive jewelry and make-up paraphernalia. Over the past 45 years, Lillian has had two sons, Fred and David Hochberg, both of whom joined ...