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Situation Analysis: Ford Mustang
Part one of term paper
Prepared for:
Dr. Alan Wunsch, Vice President of Sales and Marketing
Ford Motors Corporation
Prepared by:
YOUR NAME
President and Owner of TDI Consulting
YOUR ADDRESS
November 8, 1998
HISTORY OF THE AUTOMOTIVE INDUSTRY
The automotive industry started in 1893 when Charles and Frank Duryea
designed and buil ...
Part two of term paper ... but it was very expensive. This is the primary
reason so many early innovators went out of business and the other ones
were not profitable enough to expand their business. Henry Ford changed
that when he introduced the assembly line. This both increased production
speed and decreased cost. This idea of mass production revolutionized the
automobile industry. Soon all of the top auto producers would have a
assembly line of their own. The lower costs and faster delivery meant a
lower price, and ...
Word count: 4737 | Approximate pages: 18
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