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Important Elements Of A Campaign Strategy

Part one of term paper
Campaigning for any type of elected office requires a sharp eye for detail in regard to what voters are looking for in a candidate. A campaign strategy should be comprehensive in its efforts to reach as many voters as possible. Yet, without a solid base of ideas from which to expand upon, the message being conveyed can easily be lost or ta ...

Part two of term paper
... in the election as well as the voters supporting the candidate and those who are undecided. Developing a general campaign theme, preferably one with a catchy phrase to use in speeches, is the second critical element. Finally, an important concept that must be incorporated throughout the campaign is the wise use of the media, both paid and earned. Identifying the important issues and the voting makeup of the constituency is a preparatory task that should be done mainly before the start of the ...

Word count: 1044 | Approximate pages: 4

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