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Important Elements Of A Campaign Strategy
Part one of term paper
Campaigning for any type of elected office requires a sharp eye for
detail in regard to what voters are looking for in a candidate. A campaign
strategy should be comprehensive in its efforts to reach as many voters as
possible. Yet, without a solid base of ideas from which to expand upon, the
message being conveyed can easily be lost or ta ...
Part two of term paper ... in
the election as well as the voters supporting the candidate and those who are
undecided. Developing a general campaign theme, preferably one with a catchy
phrase to use in speeches, is the second critical element. Finally, an
important concept that must be incorporated throughout the campaign is the wise
use of the media, both paid and earned.
Identifying the important issues and the voting makeup of the
constituency is a preparatory task that should be done mainly before the start
of the ...
Word count: 1044 | Approximate pages: 4
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