Part one of term paper
Abstract In many studies, data has been led to suggest that rational messages may encourage the generation of content based cognitive responses and lead to attitudes heavily influenced by these cognitions. Studies have also led to suggest that people in negative moods are affected by the quality of persuasive messages. Using manipulations te ...

Part two of term paper
... and Rational Appeals Much research has been done to try and indicate that emotional appeals may influence attitude change. The other side of looking at the spectrum is that rational appeals may do likewise (e.g., Rosselli; Francine; Skelly, John J.; Mackie, Diane M, 1995). In one study conducted at the University of California at Santa Barbara, 184 students received partial course credit in return for their participation. Subjects in the experiment were assigned to the cells of a 2(positive or ...