Part one of term paper
Almost everything we, as Americans, know and believe, comes directly from news sources and advertisements. From our actions it seems as if we no longer need any evidence to support the media's claims, for we have turned the media into our new god and we believe just about everything the media says, with out giving a second thought. Not only d ...

Part two of term paper
... people were exasperated with the “ effects” approach to media research because they felt as if they were not getting anywhere. There were many loop holes and the effects research model contained serious problems in terms of measuring and evaluating human response to media exposure. Human behavior is very complicated and can not be monitored like rats can in a laboratory. Humans will act differently in every setting and it is very difficult to get a natural response in an unnatural environmen ...