Part one of term paper
The marketing concept that has proven to be the most successful for the also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept – direct customer contact – has made Dell one of the most successful companies of the 1990s. Through its pioneering direct business model, off ...

Part two of term paper
... planning for and carrying out technology transitions, and provides an extensive range of other value-added services. The company designs and customizes products and service to the requirements of the organizations and individuals purchasing them, and sells an extensive selection of peripheral hardware and computing software through its DellWare program. Nearly two-thirds of Dell’s sales are to large corporations, government agencies and educational institutions. Dell also serves medium ...