Part one of term paper
Having identified Safeway’s main competitors (Tesco and Asda), there are numerous aspects of company performance which need addressing and maintaining in order to remain within the “elite” bracket of this fiercely competitive market. Before we look at these areas in more detail, it is important to note a recent event which has a great ...

Part two of term paper
... Tesco as our main competitor, with Asda trailing behind – any reference to “competitors” herein refer to these companies in main. After analysing our findings, here are our recommendations. Sales and Profit Growth Compared to our competitors, we hold the lowest sales growth rate – for the financial year between 1997 and 1998, our rate stood at 5.9% against Tesco’s 18.47%. This suggests that Tesco are “running away” with the competition – having analysed them, there are m ...