Part one of term paper
In today's ever-growing automobile market, automobile manufactures must operate on the cutting edge of competitiveness in order to attract customers into their showrooms. Automobile buyers are some of the pickiest consumers in the business world. The process for an individual consumer to purchase a car can at times be a long and calculated ...

Part two of term paper
... safety features, but these praises fall on deaf ears if the overall vehicular quality is not up to par. Morgan Motors of the United Kingdom, the oldest privately owned motorcar company in the automobile industry, attempts to achieve this level of quality, as demanded by its customers, by building its cars the old fashioned way. Morgan Motors has been building specialty sports cars for over eighty years. Morgan Motors hand assembles its automobiles in the factory to ensure the highest possible ...