Part one of term paper
Since its incorporation in 1946, Sony has been one of the worlds leading companies. It’s been on the cutting edge of technology and innovative products since its inception. As a matter of fact, Sony’s old name was Tokyo Telecommunications Company. The company founder, Akio Morita wanted a shorter name that would be easier for foreign c ...

Part two of term paper
... and develop products that they want to develop. Sony has had success operating this way. An example is the Sony Walkman. Sony captured the market with this overnight success and enjoyed market dominance for years. The problem in operating this was is the cost of investments in products that don’t work. Sony is willing to write off these investments and feels that its success in products that do work far exceeds poor investments. This may work well in a market with minimal competition, b ...