Part one of term paper
Many businesses are Product Orientated. This means that they design and make a product, and then try and convince consumers to buy it. Business can also be “Market Orientated”. This is where they try to find out what consumers want before making the final product. Finding out about what consumers want and need, and what makes them buy, is ...

Part two of term paper
... the product is launched, a carefully researched product stands less chance of failing. Market research attempts to find the answers to questions a business might have about its market. A market researcher must then decide what information might help answer the question brought forward. The market researcher then decider how best to collect this information. There are two ways of doing this, desk research and field research. The information is then collected and analysed. Finally, the business has to ...