Part one of term paper
What are the differences between Coca-Cola and corporate executives? Or better yet, what are their similarities? According to Scott Charles and John T. Molloy, the chief similarity or common ground between them is the need to appeal to an audience. Even though their audiences may very, they still must be taken into account when they are t ...

Part two of term paper
... on the cultural background of inner-city blacks in order to sell its product (Charles 353). Charles argues this by showing his audience the regional dialects and imagery Coke uses to appeal to its audience. Charles tells us about a Coca-Cola advertisement he found in VIBE magazine: The ad depicts a young black man and woman with their backs to one another, drinking out of contoured plastic Coke bottles. Behind this attractive couple is a massive fan, its blades representing 1:40 P.M. on a clo ...