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Abercrombie And Fitch's Ads

Part one of term paper
Most ads that come from Abercrombie lately have basically been oversexed schlock, but they still seem to pull in customers to buy their $80 jeans. What is it about this store and their ad campaigns that make them so popular? I found one of A&F more ³conservative² ads and analyzed it.... The first thing I noticed about this ad was the extr ...

Part two of term paper
... How do we assume that this is a boy-girl couple? The person on the right, even with a hat on, has the facial features of a woman: her face is softer and petite looking. The clothing the person is wearing is advertised later in the catalogue as ³women¹s² clothing. The hair on the subject is longer- which by cultural standards defines a woman. The person on the right can be defined as a man from his squared-jaw and Adam¹s apple. One thing that could confuse gender roles would be the ³male¹ ...

Word count: 949 | Approximate pages: 4

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