Part one of term paper
Since the Volkswagen Beetle was first introduced in America, during the sixties, it has played a large role in our popular culture. From Herbie the Love Bug to the childhood game of punch buggy, the VW Bug has never been far from the hearts of Americans. This cute, slow, cheaply made car drove it's way into American driveways in the early ...

Part two of term paper
... coming to our bug-starved country. The new Beetle was thought to be a joke by many people when the idea was first announced, but the public has spoken. The public loves the new Beetle, and a lot of that love stems from the excellent advertising campaign that introduced the new car. It was advertising that made the Beetle so popular the first time around. Like the car itself, the advertising campaign used to sell the original Beetle was unlike anything anyone had ever seen before. The original ...