Part one of term paper
From what I have understood, the reading defines communication, based on broadcasting and listening, as a "significant component of social action" which in a way, disregards purpose, innovation, medium of expression and the audience. These four issues that commercial radio neglects are essential to the nature of communication. They are inte ...

Part two of term paper
... say and how well they are able to say it. More so, they compete with other broadcasters by constantly trying to outdo them in market size, facilities, praise and etc. Listeners, on the other hand, tune in to the radio for various reasons, most of which allow them to relate better with others. It gives them something to talk about. It allows them to share knowledge and meanings. As I have learned from the reading, commercial radio disregards communicative purpose. It does so because commercial ...