Part one of term paper
A couple examples of attempts at early public image boostings that ended up backfiring include a media pay-off and a skewed company-produced video that recorded the cleanup progress. Exxon offered to reimburse an Alaskan Public Radio station for expenses the station incurred while covering the spill. The total amounted to a little over $32,00 ...

Part two of term paper
... official reported that he watched the film crews scatter to less attractive areas of the beach as news media arrived to cover the Exxon people’s taping.14 As bad as the Valdez disaster was, Exxon made five billion dollars of revenue during the 1989 operating year. Of that, they spent three billion over the next several years on the clean up. During the cleanup, Exxon employed the assistance of 12,000 people and 1,385 ships and planes. They recovered a little over 2.6 million gallons of oil f ...