Part one of term paper
There is no doubt that Victoria’s Secret has done extremely well in the lingerie market. Gap has established a strong name in the field of clothing in women’s and men’s casual dress. Gap is now discussing opening what will become GapBody. A branch from their other stores that will carry lingerie, a store similar to that of Victoriaâ ...

Part two of term paper
... they maintain this same class of customers when they create GapBody. Victoria’s Secret found their market in the sexiest lingerie possible. It will be dangerous for GapBody to try and compete with that same market, seeing how it is a limited market as well. It is clear that sex is everywhere, everywhere on television and movies, sex is now becoming more socially acceptable then ever. Gap has established a tremendous relationship market with its customers. Shoppers are turning away from th ...