Part one of term paper
Answers to the question of whether advertising media are operating ethically must be sought within the context of what advertising intends to do and the role it plays in the American media system. Advertiser’s main purpose is to make consumers aware of new products and services and to persuade them to buy. Granted advertising does differ ...

Part two of term paper
... responsibility to interpret an ad’s honesty and accuracy. The definition of truth in this case should be the leaving out of any false statements used in an effort to deceive, and all relevant information, the good and the bad, must be included in the statement. The evidence and reasoning supporting the claim [must be] clear, accurate, relevant, and sufficient in quantity. Advertisers assume that we have the rationality to make decisions based on the information we are given, but how can we poss ...