Part one of term paper
There is no dispute over the power of advertising to inform consumers of the various available products, and in today's economy, effective advertising is essential to a company's survival. The purpose of advertising is to convince people that a particular company's product is better than their competitor's product. Advertisers must carefully ...

Part two of term paper
... in sexual advertisements do not actually depict the average person. Instead, advertisers create a stereotype that will appeal to the opposite gender's needs and desires. Attributes that appeal to male stereotypes include power, prestige, good health and longevity, sex, and new experiences. Attributes that appeal to female stereotypes include comfort, family affection, tenderness, fear, romance, generosity, and sensory pleasure. Advertisers, therefore, use actors or actresses who can trigger an emoti ...