Part one of term paper
Through and other carefully calculated marketing techniques the media is able to dictate the products consumers purchase. The media airs commercials throughout television shows, radio shows, and even has made its way into the internet by creating banners which advertise products through links. With the increase of availability to televisions ...

Part two of term paper
... different tactics the media takes to make a product appealing to consumers. The different ways depend on which form the commercial will be seen in. Product advertisements aired on television are designed to stimulate two primary senses, site and sound, as opposed to a radio ad that focuses on just sound. With the internet and billboards just to the eyes. In television commercials numerous marketing techniques are utilized to create visual and sound appeal to consumers. The benefit of television a ...