Part one of term paper
Inside the chairman’s office on the 25th floor of Coca-Cola’s stately headquarters in Atlanta, in the top left-hand drawer of his desk, Roberto Goizueta has for many years kept two charts. One describes Coca-Cola’s fundamental business: selling the concentrate that transforms fizzy water into . The diagram plots the four reasons Goizuet ...

Part two of term paper
... which has involved pouring billions of dollars into capital-intensive businesses like restaurants. Goizueta slides open the drawer and riffles through the papers. "I threw it out," he says nonchalantly. Raising his eyebrows, he dismisses the world’s most famous No. 2 with trademark dispassion. "As they’ve become less relevant," Goizueta says, "I don’t need to look at them very much anymore." Poor Roger Enrico. He certainly can’t say the same about . Since he became PepsiCo’s chief ex ...