Part one of term paper
What is hype? Hype is defined as promotional publicity of an extravagant or contrived kind. It is used to lure the consumer to a certain product or an event of some kind. The competition for the consumer's attention is intense and even desperate at times. Throughout the 1970's, there was a vast machinery of hype surrounding the music indust ...

Part two of term paper
... twenty-six years. In that time, they have sold over ninety million albums, amassed legions of fans, and sold out stadiums around the world. There is a reason for the extraordinary success of Kiss. It has something to do with their music, but it has more to do with the way they are hyped and packaged. So lets unwrap that package. In 1972, Gene Simmons was a sixth grade school teacher in New York City. With guitarist Paul Stanley, he formed a band called Wicked Lester that played in small cl ...