Part one of term paper
The Movie Industry is one of the most exciting and informative business in the world, a business where the revenue of a single feature film can approach or exceed $1 billion. In 1994, U.S. consumers spent over $6 billion on movie tickets and another $34 billion on cable TV and video purchases and rentals. In 1996, worldwide gross revenues gen ...

Part two of term paper
... movie attendance's each year in the United States. Strategic Issues: 1) "Blockbuster-ability", or the ability to consistently produce a wide variety of popular films at a profit; 2) Expanding distribution channels into the ancillary markets where profit margins are higher; and 3) The value and depth of film libraries, which extend a film's life cycle and gererate revenues far into the future. Key Problems Cost- Film profits are rare and difficult to measure. There are high promotional ...