Part one of term paper
As consumers, we are often bombarded with different types of advertisements each day. Whether it’s by television, newspaper, billboards, or the internet, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting, because of the fact that these ads are meant to rea ...

Part two of term paper
... such as: electronics, computer software, and other products; direct mail advertising is in the air. Every time we send in warranty cards and registration forms back to the manufacturer; as consumers we are often unaware that we are sending information about ourselves, that will be used as; statistical, personal, and informative data for future marketing purposes. Thus, marketers and advertisers know what kinds of products to target us with. Although direct mail, or as we call it “junk-mail&# ...