Part one of term paper
Nike Inc. was incorporated in 1968 under the laws of the state of Oregon, USA. The general business activities can be described as follows: design, development, and global marketing of high quality footwear, equipment and accessory products. Nike is the largest seller of athletic footwear and athletic apparel in the world. The Nike swoosh is ...

Part two of term paper
... in a very consumer orientated market. This means that the demand for the Nike's goods heavily depends on the popularity of the various fitness activities. The company adjusts continuously their product mix in order to meet demands. It manages its business carefully, leading in aggressive marketing styles and innovative products. When P. Knight and B. Bowerman created Nike, they decided to create a company to win, for the "ultimate victory". This idea has been influencing Nike (the Greek Goddess o ...