Part one of term paper
Ing. Ivan Kopriva, Managing Director of the SESAM Formula Table of Contents Introduction. p. 3 The Czech economy p. 3 Euronova p. 4 Brief profile of Euronova’s retail store chains p. 5 The Marketing Concept p. 6 Conclusion p. 8 Appendix I: Division of FDI in the Czech Republic p. 10 References p. 11 Introduction Royal Ahold ...

Part two of term paper
... and Stop & Shop names). It will grow even bigger in the US with its purchase of Giant Food Inc. (unrelated to its existing Giant stores). Ahold also has liquor and confectionery stores, an institutional food supply company (GVA), and a majority share in a leading Dutch wholesale food distributor (Schuitema). The holding company is rapidly expanding in Asia and Latin America. Besides in these countries, Ahold is recently also active in Central Europe and Russia. Since the economies in Centr ...