Part one of term paper
Is there anything more appealing to a man's senses than beautiful women in tight, revealing dresses? Ok, maybe if the women were naked. Ad designers know their target consumers, and how to get their attention. A good ad can put ideas into the reader's head, and influence them to try out the product being advertised. Every aspect of an ad, ...

Part two of term paper
... consist almost entirely of men. One is not going to see advertisements for tampons in this magazine. That is why the FX network chose to place their ad for "The X Show" in Sports Illustrated. The show itself was created for a male audience, so what better place to advertise than a man's magazine. In this ad, the advertiser uses the power that beautiful women have over men. Scanning over the magazine, the reader's attention is quickly caught by this ad. Five women with great figures, wearing ti ...