Part one of term paper
Advertising relies on the consumers interperation of their product or corprate image, but sometimes that interpretation is altered due to the context in which they appear. In order to prove how context can alter the interpretation of an ad I have chosen two advertisement images to compare. One advertising was done for the GAP franchise by a ...

Part two of term paper
... and includes text which promotes indivuality and independent thinking. These elements make this ad very conceptual and would appeal to the informed reader. But, if the reader was not aware of of Duane Michaels they could still understand the indivual undertones of the text. The Altoid ad has a much simpler read, its simply selling a product. Its acquired picture would catch the audiences attention and its text would support the strength of the product. I do not feel there is a deeper mean ...