Part one of term paper
The Oxford English Dictionary defines Marketing as the action or business of brining or sending to market. According to Kotler (1994) marketing is a process which 'consists of analysis market opportunities, researching and selecting target markets, developing marketing strategies, planning marketing tactics, and implementing and controlling t ...

Part two of term paper
... before the goods or services go into production. Then new Marketing approach goes deeper into the customer's importance, trying to offer the product, I the right place, at the right price and at the right time . Nowadays most of the companies do not start producing goods or offer services before they meet customer's objectives. Therefore companies can be divided into two categories, the Market-driven and the internally oriented business. Market driven businesses focus on the customer. They def ...