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Etrade

Part one of term paper
Provider of online investing services. It has established a popular, branded destination Web site for self-directed investors. It offers automated order placement and execution, along with a suite of products that can be personalized. (Dow Jones Interactive) As of September 30, 1999, had 1,551,000 active brokerage accounts, up 185% for the ...

Part two of term paper
... 90% of our fourth quarter 1999 transaction volume. (10K report) Strategies used to gain new accounts The extremely strong gains in new brokerage accounts, transactions and assets represent the success of our strategy to become the branded, global leader and recognized authority in electronic personal financial services. This strategy involves: . *leveraging the powerful brand of E*TRADE to increase new customer accounts and assets held in customer accounts by offering a unique and compellin ...

Word count: 1611 | Approximate pages: 6

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